Know exactly what to say on your website to get SUPER ALIGNED INQUIRIES
Know exactly what to say on your website to get
SUPER ALIGNED
INQUIRIES
8 weeks to put who you are into words on your photography homepage so it speaks directly to the clients you really vibe with
FOR ESTABLISHED WEDDING, PORTRAIT, BRANDING, AND FAMILY PHOTOGRAPHERS
DOORS CLOSE OCTOBER 26th
ONLY 20 SPOTS 🫶
I am DUNZO with really good photographers wondering if they should just throw in the towel.
You treat your clients like gold and wanna keep working with those heavenly angels who trust all your creative choices.
You've worked your butt off to build this business all while committing to being the best artist you can be.
That's why it's super frustrating to keep getting generic inquiries that end up going nowhere
Even though you're a better photographer than you were
5 years ago, your website's got:
Even though you're a better photographer than you were 5 years ago, your website's got:
1.
2.
3.
Overall, it's just not who you wanna portray...
at least not anymore
And it's not giving your potential clients much to go off of either.
So they end up comparing you to the next photographer who sounds exactly the same
Here's what I keep seeing...
But any time you try to update your website, there's this block in your brain between what you want to convey about yourself and what actually ends up on the screen.
I believe You've gotten so close to your brilliance that you can't read the label on your own jar
Well actually…I don’t know what you should be saying.
At least not yet! (That’s what we’re gonna find out together.)
Here’s what I DO know: the best words to market your photography business aren’t something you or I can pull out of our asses or have ChatGPT write for you.
What the heck are you supposed to say on your website to attract the people you really vibe with?
Cuz what our butts and robots don’t know is what your clients actually want
So what if you sourced your words from your CLIENTS' heads instead of your own?
- what they say about you to their friends
- what they came to you looking for
- the things they noticed about you that you don't even realize are special
And sure, fine, some of that brand-changing evidence is hiding in your own head too.
When you know exactly what your clients need to hear and you write your website based on THAT foundation, it turns from:
1000 words of mush
a clear and concise homepage that gets your point across
boring paragraphs that sound like everyone else's
your whole vibe in a nutshell, in your own voice!!
a patchwork quilt of words and ideas you've collected over the years
one cohesive message that sells you without feeling salesy
photos you hope speak for themselves
an introduction to the photographer you were 5 years ago
A generic inquiry machine
words that inspire confidence in you and all your abilities
one that reflects who you are and the work you want to be doing today
the place people reach out with Slam dunk inquiries, intentionally wanting YOU
An 8 week coaching program that'll help you put your whole vibe into words on a clear, compelling homepage that attracts your favorite kinds of clients.
SUPER ALIGNED INQUIRIES
I'd love to work with you so you get more...
Translate everything your favorite clients love about you into a homepage that gets you more of those people.
Through recorded videos, you'll learn my process for figuring out WHAT to say on your photography homepage so it speaks to the types of clients you vibe with.
And through PRIVATE 1-1 coaching, I'll help you figure out HOW to say it so it concisely communicates all your value (in your own voice!).
Take a peek at what the next 8 weeks will look like👇
Put me on 2x speed, idc
I wanna make sure you know this isn't a course where I take your money and leave you to figure it out on your own...
Wait!
YOUR JOB:
- Watch the video lessons every other week
- Research your brand, interview your clients, write the stuff
- Send me your Gold Bar Brand Message and Homepage Copy for review
- Voxer me any time you have questions or need feedback and coaching
MY JOB:
- Give you the process, guides and frameworks
- Make Loom video reviews of your messaging and copy
- Help you spot the patterns and point out things you can't see
- Respond to your Voxers within 24 business hours
(M-F 9:30-3:00pm EST)
So what exactly are we doing for
8 weeks?
I'm just a girl who opened her photography business in 2014 and was able to quit my job as an English teacher because I did a really good job at making my clients recognize themselves on my website.
And I did it with my WORDS (not my portfolio that was always like 3 years behind)
I built our wedding brand to the point where my husband was also able to quit his job to do photography full time. We're living the entrepreneurial dream and are always around for school pickup.
Who you'll be
yapping with...
Now I'm on a mission to stop photographers from burying their voices so they can build businesses that flow seamlessly with their lives too
Cassie
Torres
Cassie Torres
I trust you'll end our 8 weeks together with a homepage that conveys exactly who you are offline and makes you excited about your business again.
And while I can't promise you'll get a single inquiry or make one more dollar just cuz you rewrote a part of your website...
STEP-BY-STEP VIDEO LESSONS
Bite sized lessons taking you through the Messaging Goldmine Method where you'll mine what makes you unique, refine it into a clear message, and shape it into your homepage copy.
Keep all the videos and templates for as long as you want.
Here's everything you get inside
SUPER ALIGNED INQUIRIES:
($900 value)
YOUR GOLD BAR
BRAND MESSAGE TEMPLATE
You’ll distill down all the evidence and find the overlap between who you are, what you deliver, and what your people want so you know exactly what to talk about on your homepage.
T.U.R.N. HOMPAGE WIREFRAME
Shape your Gold Bar Brand Message into strategic homepage copy, organized to convert without sounding like a template. It’ll be in a Google Doc wireframe that you can hand right over to your website designer!
CLIENT INTERVIEW GUIDE
Exactly what to say (and how!) to ask your past clients the right questions to collect all the evidence so they basically write your homepage for you.
REAL PHOTOGRAPHER
EVIDENCE WALKTHROUGHS
Watch me dissect actual client reviews + interviews to find the tiny details, repeated phrases, and patterns hiding inside them, so you know what to look for in your own evidence.
REAL PHOTOGRAPHER MESSAGING WALKTHROUGHS
Watch me take all that messy research and find the golden threads running through a photographer’s brand to create a cohesive message.
YOUR COPY CRUMBS
WORD BANK
Collect all the REAL CLIENT phrases and organize it in one place so you can pull from your clients’ language and voice whenever you need to write anything.
MAKE IT SHINE GUIDEBOOK
Best practices to polish up your first draft into clear, specific copy that sounds like you and connects to your clients.
NOT JUST ANOTHER PHOTOGRAPHER
174 prompts to dig into the “WHO YOU ARE” part of your message and uncover the perspective, personality, process + little things that make you distinctly YOU.
READY-TO-PUBLISH CHECKLIST
Give your finished homepage one final look over so you can hit publish knowing all the important stuff is there.
MESSAGING CHECK
Send me your Gold Bar Brand Message and we'll make sure it's honed in before you starting building your homepage around it
HOMEPAGE COPY CHECK
Get my edits on your homepage copy so you know exactly how it's landing and where to keep polishing before you hit publish.
PLUS: 2 VIDEO REVIEWS
($500 value)
8 WEEKS OF UNLIMITED
1-1 COACHING FROM ME
($1200 value)
Yap at me when you're stuck and
I'll give you your next step
Word-vomit what you're trying to say and
I'll make it make sense
Send me a sentence that isn't landing and
I'll help you finesse it
It's like Cassie-on-call.
A copywriter in your pocket for the entire process!
Ask me a question and
I'll respond within 24 business hours
aaaannndddd....
This means no more resorting to ChatGPT for it to just spit out some slop that was never gonna land with your people.
You'll be doing the writing, but you're definitely not figuring it out on your own.
I'm like your phone a friend lifeline!
BONUS one
BONUS tw0
Feel like there’s a blank piece of paper inside your head? I’m giving you 5 exercises that’ll open the floodgates and get the words flowing from your brain to the page.
Extra Goodies
Unblock Your Brain
$67 FREE
An 80 minute SEO and AI-search MASTERCLASS from Mandy at High Tide Strategy.
She'll give you the low down on how to get your brand spankin' new homepage actually found on Google and in AI search.
How to please the
SEO gods in 2027
$197 FREE
Beyond these copywriting life Skillz, you'll get some
Interview your clients, collect reviews, mine your business for gold
Find the patterns and turn all of that into your Gold Bar Brand Message
Messaging Goldmine Method
MINE
REFINE
SHAPE
SHINE
Map out your strategic first draft with my TURN Homepage Wireframe
Polish it up together until you're proud enough to hit publish!
We'll follow the 4 phases in my:
October 26th
December 21st
4 Bonus Coaching Weeks:
January 4 - 29th, 2027!
Get your new homepage before Christmas and good to go before booking season! Woot!
Open Showit after the kids go to bed,
try to add something to justify your new prices,
get overwhelmed,
ask ChatGPT to give you something,
HATE IT
wonder why everything you write sounds like everyone else,
close your laptop and tell yourself you'll come back to it during "slow season"
Know exactly what to say about yourself,
get rid of the paragraphs and paragraphs of overexplaining,
have a clear and concise homepage that reflects who you are TODAY,
IN YOUR OWN VOICE!!!
and feel confident sending people to your website,
because it spoonfeeds potential clients exactly what you're all about before they even inquire
8 weeks from now you'll either...
Heads up! This is your last chance to claim 2026 pricing!
Investment: $697
20 spots available
Bite sized video lessons you can keep as long as you need, walking you through my Messaging Goldmine Method ($900 value)
8 weeks of 1-1 PRIVATE coaching access to me on Voxer
($1200 value)
- Messaging check
- Homepage copy check
Your Gold Bar Brand Message: you'll create your talking points Bible for your brand
- Client Interview Guide
- Copy Crumbs Word Bank Template
- Real Photographer Walkthroughs
- Make it Shine Guidebook
- Ready-to-Publish Checklist
To sum it all up,
for $697 you get:
Price going up in 2027!
Your Homepage Wireframe: all written in your own voice and checked by me!
- Unblock Your Brain exercises
- How to Please the SEO and Ai-search gods in 2027 - SEO masterclass
This for you if you:
Want to come across on the screen how you actually are in real life
Want a plug and play template or AI prompt that'll tell you what to say
Have evolved but your brand is a collage of all your past selves
Are not in a place right now to commit 8 weeks to doing research and writing your homepage
Know it's not fair to your expertise that your messaging is basically just "I take pictures"
It's for you if you:
Need a new logo or website design (This is all about the words)
not
is
It's probably
for you if you:
Want the type of clients you vibe with and who trust your creative choices
Want your website to sound like YOU, not a template or ChatGPT
Want a deep dive on ads, going viral, or seo (This is messaging)
Want everything to get written FOR you (this isn't a done-for-you offer)
You're not a photographer (this is just for the photo gang)
Want to use your photography website to bring in clients that are already 95% sold on you
Wait so you're not writing anything for me?
Correct. You'll do the research, refine your message, and write the words. Then I'll read and edit them when you submit them to me for review.
FREQUENTLY ASKED QUESTIONS
But I'm not a good writer...
No prob! I'm gonna tell you what to do and help you along the way. Plus, your homepage only needs to be written at like a 4th grade reading level anyway. You got this!
Is this just for wedding photographers?
Nope! This is meant for any photographer who has the goal of getting more human clients through their website.
Why just the homepage? My whole site needs help!
Because the homepage is kinda like the anchor. Think of your homepage having a mini About page, a mini Services section - all things that can be fleshed out more on your other website pages. For this, we're staying focused on your homepage because it’s like the microcosm of your entire brand.
What if I don't finish in 8 weeks?
You’ll have access to all the resources and templates and videos for as long as you need ‘em. But direct access to me on Voxer and the opportunity to submit for the Messaging and Copy Checks expires at the end of the 8 weeks. So chop chop lil onion! Use me while you got me!
Do I need design skills?
Well, maybe. You'll walk out with a completed Google Doc wireframe filled with all the words you’ll put on your homepage. You can then hand it right over to your designer or copy and paste the words into your website yourself!
How long will it take me to do?
This one's gonna depend on how fast a writer you are. But for each phase (there's 4!) I'd plan 1 hour or less of watching videos and about 2-4 hours of work. You’ve got 8 weeks of access to me, but can keep all the lessons for forever.
Will I get inquiries and clients from this program?
I hope so! The truth is though I can't promise you anything or make any claims.
There are SO many factors that go into a photography business and I would never ever claim that just having a dope homepage will be your golden ticket to six figure years.
Everyone's results will be different because we're all different.
And the legal disclaimers are like, I'm not giving you any income claims. Any numbers or successes I've shared are just from my own and others' anecdotal experiences.
Sorry if it's a bummer that there's no magic business pill.
What about SEO?
SEO is important for sure but I’m not an SEO expert. The goal of these 8 weeks isn’t necessarily to get you to the first page of Google, but to make sure that once someone does find you that they KNOW they're in the right place immediately so that their inquiry is super duper aligned. That said, I've included a bonus SEO masterclass to make sure your homepage is headed in the right SEO direction.
What if I don't wanna get on the phone with my clients?
I'm probably gonna make you do it anyway. I know it's a chore to schedule and get someone on Zoom, but take it from me, someone who gets incredibly sweaty anytime I have to talk on the phone, that THIS simple task is BRAND CHANGING.
I always get SO nervous before every one of these calls I do, and then I'm always SO thankful that I did it because the insights they'll give you are unmatched.
Do I have to attend live calls?
Nope! Everything is pre-recorded so you can fit everything into your own busy schedule. You'll have private access to me over on Voxer for the full 8 weeks so you don't have to wait for a scheduled Zoom meeting to talk to me either.
How does the unlimited Voxer access work?
Anytime you have a question or are stuck or want some feedback or advice or talk through something from my two video reviews, send me a voice note or text message in Voxer and I'll respond within 24 business hours.
(M-F 9:30am-3:00pm EST).
What is your refund policy?
Because you get instant digital access to the entire curriculum with all the templates and videos, there are no refunds.
I want you to keep doing this photography thing for as long as you want without giving your whole life to it.
I'm not interested in you getting 900 inquiries (that sounds like a nightmare). I want you getting enough of the RIGHT inquiries from people who already know they want YOU.
The types of clients who remind you why you do this in the first place.
P.S.
And I don't want you spending those few precious hours after the kiddos go to bed, staring at your homepage, STILL trying to figure out what the heck to say about yourself.
Getting cancer (while pregnant) showed me firsthand how precious our time on this earth is.
And I want you spending yours doing the work you love with the people you love, for as long as you want.
K love you bye
Cassie
I'm here for any questions you've got.
Shoot me an email at
hello@cassietorres.com or
Not sure yet?