What if you could trade in price shoppers for clients that reach out with intention?
Can we really blame people for price shopping when they have a million tabs open and can’t tell the difference between what they’re looking at?
Your clients don’t have time to figure out what you’re all about. You gotta just tell ‘em why you’re the right fit…or let’s be honest…the worst fit!
To stop those generic inquiries, we’ll use client-focused copy to differentiate your brand; kinda like finding the right key for the right lock.
Brand Guide
Services
Before I write a word, we need to figure out your brand’s message and central story.
I’ll dive into research to uncover what your clients really want and how YOU uniquely solve their problem.
The result? A Google doc that might look plain but will actually blow you away!
It’ll become your go-to guide for all your marketing - website, emails, Instagram - connecting you with your clients and giving them a consistent message.
Client-Focused
Brand Guide
Find Your Core Story
Starts at $1750
I'm gonna interview your clients, even though I get real
sweaty on the phone
Interview your favorite clients so you can book more like them
To discover the story your brand needs to tell, I’m gonna do research like…
Analyze every single one of your reviews to find patterns in customer behavior
Let you reflect in a big ol’ questionnaire so I can discover your passion and get you more in tune with your own business
SCHEDULE A CALL
The Client-Focused Brand Guide
is for you if:
You need help articulating your creative genius and special sauce
You Want a North Star to guide the message you’re sending to clients
You’re ready for a neutral third party to analyze your brand
You can write, but need help defining your talking points
perfect
SCHEDULE A CALL
"It’s not just website copy, it’s your entire brand's copy!"
Nikki Estephan
Photography
Once you’ve approved your brand message (see: Client-Focused Brand Guide), I’ll write your website, filling it with words that SELL.
Your website will be easily (and quickly!) understood and will speak directly to your ideal client. Not only that, but it will direct them to take action!
All the copy will be delivered to you in a wireframe that you can hand right over to your designer.
Bye bye generic inquiries!
Website Rewrite
Get Your Whole Site
Written for you
Starts at $2750 and includes
the Client-focused brand guide!
A Website Rewrite
is for you if:
You’re ready to hand over the writing so you can do the things you love
You want a clear website that makes your visitor want to reach out
You want an inbox full of inquiries from the right clients
You’d love your site to sound like you AND articulate your creative genius
perfect
SCHEDULE A CALL
You’ve got an editor for your photos, so why not outsource your copy editing too?
Hand me your crappy-first-drafts of emails and word-vomit-instagram-captions. I’ll go extreme-home-organizer on ‘em, correcting grammar, organizing paragraphs, and making sentences flow.
Note that Copy Clean Up does not include any research or messaging work.
Copy Clean Up
Organize your thoughts
Starts at $350
for up to 1000 words
A Copy Clean Up
is for you if:
You’re just starting out and can’t invest in a full website overhaul yet
You’ve written your site but need finishing touches before going live
You have word vomit when you write and want to organize your thoughts
You know what you're trying to say but just can't make it make sense
perfect
SCHEDULE A CALL
Write to fit into a design
If you’re married to your website layout, I’m not the copywriter for you. I won’t just fill a template with fluff.
I’m right there with you, getting overly-excited about the pretty designy things. But hold off until you have the words that will convert. THEN you can either DIY the design or work with one of my recommended pros.
I would do anything for words but
I won't do THIS:
Pit you against
others in your industry
I know it’s tricky to preach “community over competition” when you hope to stand out and have to make money.
This might help: we’re not “compeeeeting”…we’re differentiating. Like Jimmy Choo’s vs. Birkenstocks: neither shoe is better than the other, but they each serve wildly different purposes.
Likewise, I’ll help you find the words that highlight why you’re the best fit for your clients’ problems, while still connecting with your business besties. That's what positioning is all about.
Take all your money
if you’re just starting out
If you’re still figuring out what you love doing and who you love serving, don’t spend money on a website overhaul just yet.
The best copy comes from solid data, so keep experimenting to find your passion and ideal clients. Once you have a handful of dream clients, we’ll talk!
In the meantime, keep exploring my blog and you can always ask me for book and podcast recs!
Make stuff up
I’m not just gonna make up stuff based on what YOU tell me or on what “sounds good.”
Sure, there’s a big ol’ questionnaire involved, but that is just one piece of the puzzle. The real messaging magic happens in the research phase, when I listen to your clients.
