I know how hard it is to write about something you put your whole heart into.
I know how hard it is to write about something you put your whole heart into.
I once threw “I love your love!” on my website and hoped my portfolio won my clients over.
But here’s what I learned in running my own wedding photography business for a decade: The right words attract the right clients.
You know the ones - they quote your website back to you and sign your contract immediately. They’re the clients that are excited, aligned, and ready to book YOU.
So…how do you Get more of these types of clients?
Hi! I'm Cassie!
To do this, I'm gonna research the crap outta your brand
- I dig into your reviews to uncover your customers’ wants and struggles
- I interview your fave clients (yes, I actually talk to them!) and listen to what they’re really saying
- I study your unique voice, offers, and vibe so your website not only converts, but sounds like you too
- I write write write and chop chop chop, making sure there’s no fluff
...and I feel more confident in how to approach it.
Kendra Meany
Stationery
My site feels more cohesive
...of not only my copy, but my entire website now!"
Nikki Estephan
Photography
"I feel so proud
Certified Clickworthy Copywriter
Former High School English Teacher
Wedding Photographer for a freakin’ DECADE
Multi-passionate Kinda Gal
(or as my husband calls it: serial entrepreneur)
Since I know you’re probably wondering if I’m legit…here are some credentials:
Schedule a Call
The most important thing is that I’m trained in writing words that convert, meaning they SELL your services and move your customers to a specific action.
I’ve critiqued and helped clarify THOUSANDS of pieces of writing. So even if you think your writing sounds like a 14-year-old boy trying to analyze Shakespeare, it’s fine…I actually prefer it.
I’m a collector of hobbies, certifications, and side gigs. Interior design, watercolor, calligraphy, journal and jewelry making, floral arranging, selling on Etsy, a general love affair with Canva…chances are I can speak your language!
I photographed my first wedding in 2015 and quit my teaching job in 2017 to take the business full time. I’m right there with you in the creative entrepreneur life and know how good it feels to get those inquiries with all the exclamation points.
Sorry for the bald girl jump scare (thirst trap?), but I had to get your attention for one more thing…
When I was diagnosed with breast cancer at 29 weeks pregnant, I started believing that every day is a gift.
It was during that first year of brutal cancer treatment (with a newborn) that I said goodbye to my wedding photography business to finally pursue copywriting, something I felt called to for years.
Cancer solidified how I wanted to spend my time on earth: slow weekends with my boys and meaningful work I can do in slippers.
This isn’t to say you have to change careers like I did (unless you want to!), but it’s an encouragement to spend your time working on projects that light you up.
Let me help you attract clients that are perfect for you so you can live your one precious life doing the things you love, whatever that looks like.
Warmly,
You deserve to spend your life doing the things you love too.
Cassie
P.S. Check Your boobs
- Annie Dillard
"How we spend our days is of course how we spend our lives."
